Alterna Caviar Anti-Ageing Haircare – We find ourselves tackling many hair care issues over our lifespan, whether it is a process of changing the colour, adding bounce, seasonal hair care changes or concern for many could be fine, thinning hair along with hair loss.
With this enormous audience largely ignored and looking for answers, the creator of hair care products ALTERNA has bridged the gap, offering its problem-solving Clinical Densifying products formulated without harsh chemicals and additives, the CAVIAR Anti-Aging Clinical Densifying collection, created specifically to meet the needs of the fine and thinning hair consumer. Each product is specifically designed to have a lightweight texture to maximize the appearance of thicker, more voluminous hair, leaving out ingredients that can weigh hair down.
Having tried the range for a few weeks now, Women Talking have been thrilled with the results and will continue to use the range in their general haircare regime. For a unique luxury experience, the Clinical Densifying Collection has a fragrance that is distinctly different from the rest of the CAVIAR brand. Fresh notes of green tea and bergamot blend with herbaceous notes of basil and white musk to create a relaxing aromatherapeutic experience.
The Clinical Densifying range consists of the following:
Clinical Densifying Shampoo: A gentle cleansing treatment formulated with a luxurious texture to cleanse the scalp, eliminate impurities and build-up, and give the appearance of fuller, thicker hair.
This shampoo helps to provide texture to fine, thinning, fragile hair. hair as it cleanses. It also helps eliminate follicle-clogging impurities and excess product build-up, revealing healthier, thicker-looking hair. This formula is infused with Alternas signature Caviar Extract and Red Clover Densifying Complex to give the appearance of fuller hair as well as Regimen, which is clinically proven to provide significant improvements in hair texture, thickness and overall condition with regular use.
NEW Clinical Densifying Foam Conditioner: This is a gentle self-foaming conditioner that infuses weightless, nourishing moisture to delicate, thinning hair for a healthy body and movement.
The conditioner gently infuses lightweight, nourishing moisture into delicate, thinning hair for a healthy body and movement. Formula with Amla Indian Gooseberry, which is known to increase moisture and hydration to the hair; Red Clover to improve hair thickness and softness for fuller-looking hair and once again Regimen, for hair texture, thickness and overall great condition.
Clinical Densifying Scalp Treatment: A gentle daily leave-in scalp treatment with a lightweight texture that gives the appearance of denser, fuller-looking hair.
Caviar Anti-Aging Densifying Clinical Leave-In Root Treatment is a daily blend that helps stimulate denser-looking hair with an energizing mix of vitamins and nutrients. It creates a defence against excess build-up and other residues. This formula is also infused with their signature Caviar Extract, Red Clover Densifying Complex and Regimen for overall thickness and general condition.
Finally, the Clinical Densifying Styling Mousse: A classic lightweight, densifying mousse that thickens and strengthens hair while helping to prevent breakage.
Caviar Anti-Aging Densifying Clinical Styling Mousse is a lightweight, densifying mousse that thickens and strengthens hair while helping to prevent breakage. This hair-densifying formula adds fullness and strength to fine, thinning, fragile hair without weighing hair down.
Every Alterna product contains pure Caviar from the roe of non-endangered sturgeon fish, sustainably farmed in France. Luxurious and rich in vitamins, minerals and Omega fatty acids that help restore hair’s lipid layer to its optimal state– the key to healthier, younger-looking hair.
Here are some reasons why caviar is used in haircare products:
Nutrient-rich: Caviar extract is rich in essential nutrients, including vitamins, minerals, amino acids, and omega-3 fatty acids, which are beneficial for overall hair health. These nutrients can nourish the hair follicles, strengthen the hair shaft, and improve the overall condition of the hair.
Moisturizing and hydration: Caviar extract is believed to have moisturising properties that can help hydrate and condition the hair. It can help restore moisture to dry or damaged hair, making it appear smoother, shinier, and more manageable.
Antioxidant properties: Caviar extract contains antioxidants, such as vitamin E and selenium, which can help protect the hair and scalp from oxidative stress and environmental damage. Antioxidants can potentially reduce the damage caused by free radicals and promote a healthier scalp and hair.
Scalp health: Caviar extract is thought to have soothing and nourishing properties for the scalp. It may help calm irritation, balance oil production, and promote a healthier scalp environment. A healthy scalp is essential for optimal hair growth and overall hair health.
Anti-ageing effects: Some haircare products with caviar extract claim to have anti-ageing effects on the hair. The antioxidants and nutrient-rich composition of caviar extract can potentially help reduce the signs of ageing in the hair, such as dryness, brittleness, and dullness.
Whether at the salon where Alterna empowers stylists to create experiential, transformational moments or while treating at home, Alterna is an essential ritual for people who value self-care and the freedom to express themselves.
Poppy Watt