Tyler Aromatherapy Wellness Brand – Women Talking looks at the inspiration and motivation behind Tyler Aromatherapy, an award-winning wellness brand, where magic happens through the power of essential oils.
As the creator and maker Ellie Tyler pours her love and passion into every product, crafting them with the utmost care. Through her own personal journey, Ellie has first-hand experience of the benefits essential oils can offer and is keen to share these with others by creating products that could help people improve their overall well-being.
What was your inspiration behind Tyler Aromatherapy?
My inspiration for using aromatherapy in our products stemmed from a deeply personal experience. Several years ago, I faced a period of high stress and anxiety while working as a Midwife in the NHS, and I struggled to find effective and natural ways to alleviate these feelings. During that challenging time, I discovered the power of aromatherapy and its remarkable ability to positively impact one’s emotional and mental well-being.
Aromatherapy, with its use of essential oils derived from plants, not only provided a pleasant and soothing fragrance but also had profound effects on my mood and emotions. I experienced a sense of calm, relaxation, and mental clarity that I had not found with other traditional methods.
What is your favourite aromatherapy oil?
It would have to be Lavender – as it contains a compound called Linalool which is the oldest known sleep aid or mild sedative! I used to have real trouble falling asleep as my brain simply would not switch off. After discovering that so many of us are suffering from bad-quality sleep I created an essential oil blend high in Linalool levels. It’s called ‘Yin’ and it’s a blend of Lavender, Sandalwood, Cypress, and Jasmine. A few drops on my pillow at night have honestly changed the game for me. It kickstarts the nervous system to slow brain activity and lower the stress hormone. If you are reading this and struggling with sleep, please give this blend a try.
What makes the perfect candle?
I believe that creating the perfect candle is a beautiful blend of art, science, and passion. It’s not just about producing a visually appealing product; it’s about crafting an experience that touches the senses. Here are the key elements that, in my view, make the perfect candle:
High-Quality Ingredients: The foundation of any exceptional candle lies in the quality of its ingredients. I am committed to using only the finest and purest plant-based materials in our candles. From vegan soy wax to carefully selected essential oils, every component plays a crucial role in the overall experience.
Thoughtful Scent Combinations: The perfect candle should have a well-balanced and thoughtfully curated scent profile. I love experimenting with various essential oil blends, creating harmonious combinations that evoke specific emotions and transport our customers to different places and moments.
Long-Lasting Burn: A top-notch candle should offer a long-lasting burn time without compromising on fragrance quality. I’ve spent considerable time and effort to find the right
wicks and proportions to ensure our candles burn evenly and efficiently, allowing customers to enjoy their aromatic journey for as long as possible.
Clean and Eco-Friendly: Sustainability is at the core of our values at Tyler Aromatherapy. The perfect candle should be made with environmentally friendly materials and packaging. I strive to minimise our environmental footprint by using eco-friendly waxes, and recycled materials, and avoiding harmful additives.
Emotional Connection: Beyond just being a product, the perfect candle should foster an emotional connection with our customers. Each candle should be a part of their self-care routine, a companion in their moments of relaxation and mindfulness.
Attention to Detail: Crafting the perfect candle involves meticulous attention to detail. From hand-pouring each candle to inspecting the final product, I take pride in ensuring that every candle leaving our workshop meets the highest standards of quality.
Overall, the perfect candle is a labour of love, reflecting our passion for aromatherapy and our dedication to providing our customers with an exceptional sensory experience. As we continue to grow and innovate, these principles will remain at the heart of Tyler Aromatherapy.
Have you had many challenges since starting your business?
Yes, for sure! Since starting Tyler Aromatherapy, I have faced my fair share of challenges as a small business owner. Running a business alone can be incredibly rewarding, but it also comes with its difficulties and demands. One of the most significant challenges I encountered was managing all aspects of the business single-handedly. As a solo entrepreneur, I must juggle various roles, including product development, marketing, customer service, accounting, and more. This requires me to be versatile and knowledgeable in different areas of the business, which can be overwhelming at times. The old saying ‘play to your strengths’ doesn’t really apply when you run a business alone, it’s more ‘play to your strengths, your weaknesses and everything in between!”
Running a small business alone means that there is no one else to share the workload. I often find myself working long hours, including nights and weekends, to keep up with everything. Balancing personal life and work can become a real struggle when the business demands constant attention. However, they do say to find something you love, and you will never work a day in your life!
Are your ingredients locally sourced?
Absolutely, I have a UK sourcing policy. It wouldn’t fit with my ethos of sustainability to source ingredients from other countries – it’s also much more difficult to guarantee quality.
What is the importance of self-care and well-being in our lives?
Wellness and Self-care are big talking points right now, after such a whirlwind few years people are finally clocking on to how important these topics are to overall health. Taking care of ourselves is not just a luxury but a fundamental need that directly impacts our physical, emotional, and mental health. Self-care involves acknowledging and tending to our emotional needs. It’s crucial to find healthy ways to process and express emotions, such as stress, anxiety, and low mood. Engaging in activities that bring joy, relaxation, and fulfilment can have a positive impact on our emotional state, leading to increased resilience and emotional balance. When we take time for self-care, we allow ourselves to recharge and reset mentally. This, in turn, enhances our ability to think clearly, make sound decisions, and stay focused on our goals and responsibilities.
In our fast-paced and often stressful lives, burnout is a real problem. Prioritising self-care helps prevent burnout by giving us the opportunity to step back, rest, and recharge. It allows us to maintain a healthier work-life balance and avoid excessive stress. When we take care of ourselves, we become better partners, parents, friends, and colleagues. By nurturing our own well-being, we can show up for others with more patience, compassion, and understanding. Consistent self-care practices can also have long-term health benefits, reducing the risk of stress-related illnesses and promoting overall longevity and well-being.
Congratulations on your Start-Up Business of the Year 2023 Award. How did it make you feel to receive such an honour?
Thank you so much! Receiving the Start-Up Business of the Year 2023 Award is an incredible honour. It fills me with a profound sense of pride and validation for all the hard work and dedication I have poured into building Tyler Aromatherapy.
Winning that award is a testament to the passion and love I have for aromatherapy and our mission to promote self-care and well-being. It affirms that our products and brand have made a positive impact on our customer’s lives and the community at large. Knowing that our efforts are recognized and appreciated by industry experts and customers alike is truly heart-warming.
This award is not just a recognition of my individual efforts but also a testament to the unwavering support of our loyal customers and everyone who believed in Tyler Aromatherapy from the beginning. It reinforces the importance of the work I do and motivates me to continue innovating and offering the best products and experiences to our customers. Thank you!
Poppy Watt