Baobab TheFeel Good Fruit

Baobab TheFeel Good Fruit

Baobab, it may sound like a children’s toy but it is, in fact, a nutrient-dense, raw wholefood with what’s claimed to be one of the highest antioxidant capacities of any fruit in the world. Its unique combination of health, beauty and social benefits get it the billing of ‘The Feel Good Fruit’

The prehistoric baobab hails from the African savannah. Growing wild in 32 different countries across the African continent and having a lifespan of up to 5,000 years, they are one of the oldest living things on our planet.

The Baobab Tree is 
known as ‘The Tree of Life’ or ‘Upside Down Tree’, a symbol of life and positivity in a landscape where very little else can thrive. The cork-like bark and huge stem are fire resistant and are used for making cloth and rope. The leaves are used as condiments and medicines and the fruit is edible. It has a somewhat acidic flavor, somewhere between grapefruit, pear, and vanilla.

What is extraordinary is the way that the baobab has evolved. By storing water in their trunks during the rainy season, the baobab trees are able to produce fruit later on in the year, when everything around them is dry and barren.

For centuries the women of Africa have turned to the baobab tree as a source of natural wellbeing, benefiting skin, hair and general health. Aduna, an Africa-inspired premium health and beauty brand, is now bringing the benefits to the rest of the world. Its first ‘Feel Good Fruit’ range allows everyone to enjoy baobab as part of their daily diet.

Unlike other fruits, baobab dries naturally on the branch; the tree’s fruits are large pods with a velvety shell known as monkey bread or cream of tartar fruit, it’s simply harvested, the seeds removed and then sieved. It is a completely natural product. Aduna has made this pure, nutritious fruit pulp available as a loose powder or as convenient single-serve stick packs; ideal for adding to foods, juices, yogurts or even cereal. I found using it to make a baobab smoothie quick, simple and it tastes fantastic.

For convenience and for those of you on the go, capsules are also available for your daily intake.

Aduna Baobab Fruit Pulp Powder 170g (loose): £17.99
Aduna Baobab Fruit Pulp Powder (30 x 4.5g stick packs): £24.99
Aduna Baobab Fruit Pulp Capsules (90 x 500mg): £22.99

Baobab has one of the highest antioxidant capacities of any fruit in the world – over twice the antioxidants per gram of goji berries and more than blueberries and pomegranates combined. Baobab fruit is also an excellent source of fibre, vitamin C, calcium, potassium, thiamin, a good source of vitamin B6. These nutrients help support energy metabolism, the immune system, and promote good skin health.

Aduna’s goal is to establish baobab as a world-famous superfruit and drive the creation of a new industry for rural Africa, which experts estimate at a potential $1 billion.  A global trade in the fruit, which is entirely community-owned and wild-harvested, could deliver sustainable income streams to an estimated 2.7m households in Southern Africa alone.

Each year, ten percent of Aduna’s profits go into the AdunaFoundation. The Foundation exists to support small-scale,
 African producers in marketing their products internationally. It helps to keep the circle turning…

Aduna is the first brand to make a serious investment in bringing baobab to the attention of a mainstream consumer audience since it was granted Novel Foods status in 2008.

For more information

Poppy Watt

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