Using Video to Drive Business Growth – More businesses are starting to realize the power of video and the importance of integrating it into their marketing strategies. There is also a massive shift, with many young people preferring video content compared to textual content. But how can you make the most of these trends and video as a medium, and how can you use it to drive business growth? Here are some top tips for doing both.
Capture Viewer Attention Immediately
Attention spans are quite short online, and it is quite common for people to skip a video if it fails to captivate them. Studies say that you have about 8 seconds to capture a viewer’s attention, and failure to do so means they will switch to another one. No matter how great the rest of the video is, all of it plus the effort of creating it will be lost if a user skips past it.
Opening with a hook is the best way to capture a viewer’s attention in these first 8 seconds. However, do not be obnoxious, as you will only annoy those who would have otherwise enjoyed the rest of the video.
Use Closed Captions
Some people would want to watch your content but may not be able to because they are in a noisy environment or are hearing impaired. They may say they will come back to it, but that does not always happen. You then miss out on a chance to convince people who you would have had a chance to convince if they had watched the video.
The best way to remedy this situation is to add closed captions to all your videos. It is a great way to get people to watch your video no matter where they are or their situation. It is also a good idea to add some music to the video so that it remains appealing and engaging to those who watch it with the sound on.
Post on Multiple Platforms
You should post your video on as many platforms as possible if you would like it to help with visibility or your marketing efforts. You should upload your video to YouTube, your website, and your social media platforms. You should also upload it to multiple video-sharing sites, especially ones that do not have as much competition as YouTube does.
When doing this, you should ensure the video’s format is correct for the platforms you will upload it to. Since MP4 is the most common video format, you can use an MP4 converter to make your video compatible with as many platforms as possible.
MP4 videos are usually a reasonable size, so uploading them to these platforms should be relatively quick depending on your internet connection.
Tailor the Video to Specific Platforms
A video that works well on YouTube might not work well on TikTok, for example. The reason for this is the format. Instagram prioritizes aspirational, stylish content, TikTok is great for quick videos that do not have to be too polished, and Facebook is great for live video events. You can post anything on YouTube, but educational content tends to do better, especially when you are marketing a product or service.
If you are not using video in your marketing, you should start right now. Video has a very high return on investment and is an excellent way of engaging and converting an audience. Knowing how to leverage it using the tips above will help you use it better to grow your business.
Poppy Watt