How to Advertise Your Business in London – London is a bustling city with competition for business on every corner; this makes advertising your brand crucial if you hope to stand out from the crowd.
Luckily, with its vibrant economy, London offers a wide range of opportunities for you to promote your business.
So, whether you’re a small start-up or a well-known brand, here are just five easy and effective ways that advertise your company and help turn it into the success that you’ve always dreamed of.
1) Online Advertising
Appearing at the top of Google search results organically takes time, however with Pay Per Click advertising, you can appear top for your chosen keywords.
While PPC shouldn’t be a replacement for SEO, it can complement your organic strategy. PPC allows for quick results from day one, allowing you to create conversions while you’re waiting for your SEO to pay off.
While the digital world has dominated marking in recent years, there is still value in traditional print. Effective methods of print advertising include local newspapers and magazines, and flyers and brochures.
Consider advertising in local papers that are in wide circulation in your target area, this is a great way to reach generations of customers who rely less on the daily use of social media platforms.
Similarly, disturbing flyers in high-traffic areas such as shopping centres and at local events can help to spread the word about your brand.
Local SEO is a targeted search marketing approach that focuses on optimising your site for local search results. When taking your business online, it’s important that you claim and optimise your Google Business profile. This will allow your business to appear in local Google searches and provide users with essential information such as your address, phone number, and operating hours.
It’s also important that you optimise your content for keywords that are specifically targeted to your local area, that way you’ll stand a better chance of appearing in results for customers who are looking for a brand like yours in the local area.
London is home to an expansive community of social media influencers and bloggers who cover every niche you can imagine.
By collaborating with local influencers who have a significant following you can work to expand your reach and customer base.
With so many influencers to choose from, you’ll have lots of choices when looking for bloggers to suit your budget. However, if you want to get the most for your money, pick influencers whose followers overlap with your target audience, that way you’ll stand more chance of getting new customers off of your investment.
Throughout the year, London is home to numerous networking events where you can connect with other business owners and potential customers. Platforms such as Eventbrite are a great way to find local conferences and networking opportunities.
Alternatively, you could consider hosting your own workshops to establish your business as a trusted authority in your industry.
Have you embarked on a successful advertising campaign in London? Share your tips for other business owners in the comments below!