How to successfully launch your business in 2022 – The last few years have seen many businesses opening, closing, changing hands, and moving direction. Not only has this affected the company owners but the employees too.
An average business day has endured many changes, from your daily hours becoming more flexible, the option of working from home, and whether you are employed or now self-employed.
As all businesses are beginning to get back on their feet, and the sea of competitors continually growing, you may be searching for ideas to get the word out about your product and services, stand out from the crowd and promote your business. Innovative ideas and thoughtful strategies are going to be the way forward.
We look at 5 ways to help promote your brand-new business:
Social Media – Over time, social media has become less of a nice-to-have and more of a business necessity, you may be using several of the social media platforms, however, my preference is to experiment with them all. An Instagram Post can reach a completely different audience than the long-standing Facebook and Twitter accounts, whereas Tik Tok for business allows you to create colourful, creative ads in no time at all and reach a totally new generation of potential customers.
These platforms allow you to actively inform, attract and engage with your followers. Best of all, it is completely free to set up a business account on most social media sites, making it one of the more affordable ways to advertise your business. However, there is the option to create paid posts and other forms of social media ads that will require an investment.
Flyers – You may think this is old school, but it is a tried and tested means of advertising that works. You can use small business flyer templates to create your business opening advertisements in minutes online with companies like PosterMyWall.
PosterMyWall is a graphic design and publishing tool that allows marketers, small businesses, and creatives to create social media content, posters, flyers, menus, videos, and more for their online promotional needs. They also offer solutions for more personal themes, like family collages and greeting cards.
All this is done by a huge variety of customisable templates that can be customised via an easy-to-use drag and drop editor.
Poster – Try creating a grand opening flyer to catch the attention of passers-by. This can be on display inside or outside your business premises to inform your customers of special offers, promotions, or events you may be having.
Create and verify your Google Business Profile – Your Google Business Profile is what allows your business to show up in the Google Map results and the local section of Google Search results. It allows potential customers to find your company’s location and hours of operation easily. Customers can also post reviews of your business.
This is a free listing and should be a top priority for all business owners.
Get a website – A website is a must-have piece of marketing collateral; it is the go-to for current and prospective customers. A good business website not only serves as a promotional tool in and of itself—it tells the story of your business and what you offer, provides contact information, and reflects your brand’s personality and distinguishing characteristics.
Even if they find you on social media or Google, they will want to go to your website for reference and potential testimonials. Just like your Google listing, a website serves to promote your business around the clock.
Be bold when trying new ideas to promote your business, it is important to make it an exciting, enjoyable journey and perseverance does come through in the end.