Why I’m Officially Obsessed with b.box: The Aussie Brand That’s Changing the Game for Parents (and the Rest of Us Too)
As a parent, I’ve tested my fair share of bottles, lunchboxes, snack containers—you name it. Some have been OK. Others… not so much. But then I discovered b.box, and honestly, it’s been a bit of a revelation—not just for the parenting years, but beyond them too.
Founded by two Australian mums who clearly understood the daily chaos of raising kids, b.box is one of those rare brands that just gets it. Their products are brilliantly designed, fun, functional, and incredibly thoughtful. They feel like they were created by people who have been in the trenches of family life and know how to make things a little bit easier.
Now, I don’t have young children anymore, but here’s the thing: the need for smart, reliable, and stylish everyday essentials doesn’t stop when the nappy bags go away. I still always need a good lunchbox (something leakproof and tough enough for being stuffed in a work bag), and I would never be without my water bottle. It goes with me everywhere.
The b.box Tritan drink bottle is in a league of its own. Forget clunky, leaky, awkward bottles—I’m talking about one that’s light, stylish, incredibly durable, and doesn’t spill a drop. The triangular shape is more than just a design quirk—it actually makes it easier to grip and carry. The straw mechanism is perfect for sipping on the go, and the flip-top lid keeps it clean and fuss-free. Available in a selection of colours there is something to suit everyone’s personal style.
Then there’s the b.box lunchbox—which is so much more than just a place to stash your sandwich. It’s smart. It’s customisable. It keeps things fresh all day with the included gel ice pack, and the separate compartments actually work—even for messier foods like fruit and yoghurt. The silicone fruit seal is genius. It bends around whole piece of fruit so you don’t have to pre-slice everything. (Because who has time for that every morning?)
And it’s surprisingly roomy! On a typical day, I’ll fill mine with a wrap in the main section—usually something like roasted veggies with hummus or chicken salad. In one of the leakproof compartments, I’ll pop in a dollop of Greek yoghurt or some overnight oats with fruit. Another might hold a handful of cherry tomatoes or cucumber slices, and the stretchy fruit compartment is perfect for an apple or a peach—no bruising, no leaking juice. Sometimes I’ll add a boiled egg or a protein bar if I know I’ve got a long day ahead. It all fits, stays fresh, and most importantly stays put.
And I have to give a shoutout to another b.box favourite: their Insulated Food Jar. Total game-changers. Whether it’s leftover curry, soup, or pasta, these keep food warm for hours—perfect for chilly office days or eating on the move. And they’re so compact yet spacious inside. I’ve even used mine for porridge on early train journeys. Warm, comforting, and no mess.
The thing I love most about b.box is how intentional their designs are. You can tell that every product has been developed to solve real-life problems—with parents in mind, yes, but really for anyone who needs a reliable, practical, beautifully made solution for food and drink on the go.
b.box might have started as a brand for families, but it’s grown into something so much more. It’s about empowering independence, reducing mess and stress, and making life just a little bit easier—at any stage. I’m officially a fan for life.
For more information visit their website here.
Poppy Watt