Spirit of Christmas Fair Celebrates 25 Years of Festive Shopping in London – There’s something rather special about getting into the Christmas spirit, and what better way to start than with a visit to the Spirit of Christmas Fair, which celebrates its 25th anniversary at Olympia London from 2–8 November 2026.
We’ll be heading along to soak up the festive atmosphere, discover some wonderful gift ideas and see what’s on offer this year. With more than 600 independent businesses to explore, we’re expecting plenty of inspiration for Christmas shopping, from unique presents and home accessories to delicious festive treats.
As the UK’s longest-running Christmas Fair, Spirit of Christmas welcomes more than 50,000 visitors each year. Its appeal lies in the opportunity to discover something a little different, with a carefully curated collection of independent brands offering products you won’t necessarily find on the high street.
A Christmas shopping experience with a difference
If, like us, you’ve ever spent hours browsing online for the perfect present without quite finding what you’re looking for, the Spirit of Christmas Fair offers a welcome alternative. Here, you can browse in person, meet the makers and sellers behind the products, and discover gifts with a story to tell.
There’s something for everyone, too. From fashion, beauty, health and wellbeing to gifts for the home, pets and little ones, the Fair brings together a wide range of independent businesses. Add artisan food and drink, Christmas decorations, table styling inspiration and wrapping accessories, and it could be the perfect opportunity to get much of your festive shopping ticked off in one visit.
This year’s event is particularly special, marking a quarter of a century of supporting independent businesses and bringing shoppers together. The organisers are continuing to keep things fresh, with 30% of this year’s exhibitors being new brands.
The Fair’s carefully selected line-up is a big part of its appeal. Last year, more than 700 businesses applied to exhibit, with just 112 accepted, demonstrating the emphasis placed on originality and quality.
Discover new brands and festive experiences
One of the highlights is Spirit Rising Stars, which gives newer businesses that have been trading for fewer than five years the chance to showcase their products in a dedicated space. Following its launch in 2025, the initiative returns this year, offering visitors the opportunity to discover emerging talent and perhaps find a new favourite brand.
Sustainability also has its place, with the Spirit of Christmas Fair continuing its awards celebrating independent businesses that are making a difference through eco-conscious design, ethical production and more sustainable gifting.
And it’s not all about shopping. Three Louis Roederer Champagne Bars will provide a welcome opportunity to pause for a festive drink, while chef Kate Austen returns for a second year with her restaurant, serving all-day dining and cream teas. Workshops and live music are also included in the ticket price, adding to the experience.
The Fair takes place at Olympia London, which has recently completed its £1.3 billion transformation, making this landmark venue an exciting destination for a seasonal day out.
Fair Director Mary Claire Boyd says the event’s success is down to its commitment to supporting small businesses while ensuring the collection of exhibitors remains fresh and interesting. Over the years, it has built a loyal following, with generations of shoppers returning year after year.
A little festive travel inspiration, too
There’s another reason to visit this November. Your Spirit of Christmas Fair ticket also includes entry to Condé Nast Traveller presents the Luxury Travel Fair, running alongside the event from 5–8 November 2026.
Visitors can meet specialists and leading tour operators representing more than 80 travel brands, as well as enjoy complimentary talks from travel experts and personalities. It’s a chance to start dreaming about your next getaway while getting ahead with Christmas shopping.
With its mix of independent brands, thoughtful gift ideas, food, drink and festive experiences, the Spirit of Christmas Fair promises plenty to explore as the countdown to Christmas begins.
We’re looking forward to visiting, discovering some new brands and getting properly into the Christmas spirit. Keep an eye on Women Talking for our update from the Fair!
Spirit of Christmas Fair
When: 2–8 November 2026
Where: Olympia London
Tickets: From £23 in advance or £27 on the door
Website: www.spiritofchristmasfair.co.uk
Please note: the Luxury Travel Fair runs from 5–8 November 2026.
Poppy Watt
#COMPETITION
WIN! A Pair of Tickets to the Spirit of Christmas Fair
Fancy getting into the Christmas spirit with a day out at Olympia London? To celebrate the Spirit of Christmas Fair’s 25th anniversary, Women Talking is giving one lucky reader the chance to win a pair of complimentary tickets to this year’s event.
With hundreds of independent brands to discover, it’s a great opportunity to find some lovely Christmas gifts, pick up festive inspiration and enjoy a seasonal day out.
How to enter
Entering is easy!
- Follow us on Instagram at @WomenTalking1.
- Leave a comment on our competition post to enter the draw.
That’s it! Everyone who follows the account and leaves a comment on the competition post will have a chance to win.
Competition closes: 23rd October 2026. The winner will be selected at random and contacted directly by @WomenTalking1.
Good luck, and happy Christmas shopping!
Terms and conditions apply. T&Cs: Winner to be chosen at random and contacted by Women Talking. No cash alternative is available. Complimentary codes to be redeemed online in advance of the Fair. Advance box office closes 23.59pm, 1 November 2026. Codes to be redeemed individually in separate checkout transactions. Spirit of Christmas Fair in association with House & Garden. The giveaway is in no way sponsored or endorsed by Women Talking or Instagram.