Trends That Will Impact Marketing And Your Business – Marketing trends change all the time just as they do in fashion, so it’s important you anticipate the next big thing so you can ensure your business doesn’t miss out. Lots of companies are now offering more than just a product to consumers now, and freebies are a popular choice. For example, with each purchase, you could include your branded pin badges or a free sample of something that’s not been released yet. Now more than ever, companies are working alongside their customers to provide them with the best service so it’s essential you pay attention to the latest marketing trends. Here are some of the tops trends you can expect that will impact how you market your business.
Social media is a giant in the marketing industry, as it allows all businesses to have a platform to reach a massive number of untapped customers. Working with influencers has been a way for brands to promote their product to a large following for a long time, but it’s now evolved into more than simply sending a product and waiting for them to tag you in the post. Influencers now hold a lot of power over what will trend and what won’t, so brands are now actively working with them to create new ways of marketing. Make sure you don’t miss out on building these types of working relationships with influencers and you’ll find a whole new customer base you can market to.
Different Types Of Content
Content has evolved so much over the past couple of years. Social media isn’t now purely for pictures and status updates. Consumers are more likely to engage with interesting visual content like videos, so don’t limit your marketing to just images. Viral trends can be a great way to promote your business too, so try and include them when looking at different marketing strategies.
As we head into the post-pandemic world, travel is now becoming a viable option again. You’re probably used to doing everything remotely now, so try to bring back some elements of travel to your business. Try meeting up with suppliers and other brands again so you can build those relationships back up.
Technology is always changing, and virtual reality has become somewhat of a new tool to use. Why not look at trying out different virtual platforms to promote your business. You could even host events for customers within these worlds too.
Consumers don’t want to be the same as everyone else, so more and more are looking for brands that allow customisation of a product. Try offering small ways for customers to personalise items from you, even if it’s something simple like choosing the colour of the packaging you post the item in. Allowing them some control over their purchase seems to be a useful tactic when trying to market your brand.
Our phones are always full of notifications and brands can now ask consumers if they want to receive ones from them. Push notifications are a great way to let consumers know you’ve got a new product or have a sale on. Try incorporating notifications into your marketing. For example, your targeted advert could mention a new product that’s available to those who have push notifications on first. This will create a sense of limited availability too, making customers more likely to turn the notifications on to be sure they don’t miss out.
Trying to stay on top of the latest marketing trends can be a challenge, but if you fully immerse yourself in the new and ever-advancing world, you’re sure to see the growth of your business long-term.