RealFoods Organico: Revitalising the Organic Movement with Joy and Integrity.
Organic September is an annual campaign in the UK organised by the Soil Association, aimed at raising awareness about organic food and farming practices. The campaign, which runs throughout the month of September, encourages people to choose organic products and learn about the benefits of organic agriculture for health, the environment, and animal welfare.
Women Talking looks at the organic and sustainable food brand RealFoods Organico. Born in the late 90’s, the brand offers best-in-class ingredients rooted in a commitment to real, honest, good food.
Good food is food that’s well made and tasty but also that is good for the planet and fair to the people they work with and who work for them… from farm to fork and from boat to plate.
Founder Charles Redfern is a leading voice in the UK’s organic movement and is committed to sourcing foods that are planet-positive, that help support and enhance biodiversity and eco-systems, that protect soils and the water supply, that are resilient, not wasteful, not polluting or damaging and where the resources used are endlessly renewable. His aim is to source products from makers, growers and fishers who are themselves dedicated to a higher standard of socially responsible and sustainable practices.
While organic agriculture is thriving on the global stage, the UK seems to have stalled.
Organics’ New Audience: Younger, Conscientious, and Ingredient-Focused
Despite growth challenges in the UK, organics are experiencing a renaissance among younger consumers, particularly those who became more ingredient-conscious during the COVID-19 pandemic. This demographic isn’t interested in buying large cuts of organic lamb or steak. Instead, they seek out high-quality pantry essentials—like jars of olives, boxes of polenta, or unique pastas—that add little gourmet twists to everyday meals. Mediterranean and global cuisine influences are particularly popular, especially around key celebration times like Easter and Christmas when people go the extra mile to impress their guests.
This shift has prompted RealFoods Organico to adopt a fresh, fun brand identity. Light, self-effacing copy, playful fonts, and whimsical swirls evoke a sense of joy, a fitting reflection of the brand’s philosophy. For Charles, organics is all about the “Joy of Real Food,” a mantra he believes should be at the heart of the organic movement.
Championing the Craftsmanship Behind Organics
At its core, RealFoods Organico celebrates passionate craftspeople who adhere to uncompromising organic principles. The brand curates a collection of meticulously crafted products that reflect the best of Mediterranean and world cuisine. Whether it’s anchovy-free puttanesca sauce or artisan breadsticks, each product represents the intersection of tradition, quality, and sustainability.
The food market is evolving, with indie food sectors, farm shops, and food festivals experiencing a resurgence. These vibrant food arenas, far removed from the supermarket shelves, are becoming the ultimate stage for food enthusiasts seeking products that reflect their values—authenticity, taste, provenance, and integrity, allowing brands like this to truly shine.
Staying True to the Planet
RealFoods Organico isn’t just committed to great-tasting food; it’s also committed to the planet. The brand has taken significant steps to address concerns around biodiversity, animal welfare, pesticide use, and climate impact. Their triple-lock audit includes a rigorous Planet Score on each package, offering a scientifically backed environmental rating. Combined with a B-Corp certification and organic accreditation, delivering transparency and trust for consumers who care about the environment.
The Joy of Real Food
Charles and his team at RealFoods Organico have a clear vision: to bring joy back into food, to celebrate the craftsmanship behind organic products, and to champion a food movement that’s as much about taste and tradition as it is about the planet.
In a world where convenience foods dominate, they stand as a beacon of hope, showing that real food, made with love and integrity, can once again take centre stage in the UK food scene.
Organics isn’t just a niche—it’s a way of life. And with brands like this leading the charge, the future of organic food looks bright.
Poppy Watt