How Does Bing SEO Differs From Optimising For Google? – SEO, or Search Engine Optimisation, is an effective business tool that, when used correctly, can generate traffic and clicks to a website. The concept of SEO has been around since the 1990s, and has since grown in popularity within the business industry. Most modern businesses now use SEO within their marketing strategy as it has been proven to be very effective.
SEO relies on search engines recognising websites as relevant and placing them at the top of the results page. But what do the search engines look for when it comes to relevancy and ranking? This article will explore how two of the big search engines, Bing and Google, differ when it comes to SEO optimisation.
While there are a lot of overlaps when it comes to SEO, different search engines adopt different methods to rank relevant websites. One of the biggest things Bing focuses on is specific keywords. Keywords are very important within SEO as consumers will often search using keywords in the hopes to find relevant content. Being specific with your keywords throughout your website’s content will help your page be recognised by Bing. Make sure you have a good idea of your target audience and their needs, so you can write content that contains all the relevant and specific keywords.
Another key aspect of Bing’s SEO strategy is social media. Bing places a lot of importance on social media presence, so if your business is inactive on social media, then you are unlikely to rank high on a Bing search results page. Social media is an important part of any modern business, so be sure to take the time to update your social media pages and make sure they are always active. Active social media pages will generate more likes and shares, which will increase your ranking on a Bing results page. Optimising SEO for your business can be tricky if you have no experience, but this SEO services in Edinburgh is a great place to look to help you get started.
Google SEO does share a lot of similarities to that of Bing, but while Bing pays attention to specific keywords, Google is better at recognising more generic keywords as relevant. Google has the ability to examine generic keywords and understand the context of them and whether they are relevant to your search. This means you may get a wider range of accurate results when using Google as it can compile relevant content quickly.
Another key difference between these two search engines is the way in which they recognise links. While both value links, Google places higher importance on quality over quantity. You may think that filling your website with lots of links will make your page favourable, but this is not the case for Google. Too many poor-quality links can be flagged as spam by Google, which means they will not class your content as relevant or useful. Instead, take more time writing informative content and only use links where appropriate and relevant.