Emerging Trends in Floristry: What’s Blooming in 2024 – Having spent several years in the floristry business, I’ve witnessed firsthand how the industry evolves with each passing season. From the revival of dried florals to tech-driven flower services with delivery, the world of floristry is more vibrant and innovative than ever. Women Talking looks at some of the most exciting emerging trends in floristry right now.
- Sustainability at the Forefront
Florists and consumers alike are prioritising eco-friendly practices. More people are opting for locally grown, seasonal flowers to reduce the environmental impact of long-haul imports. Florists are ditching floral foam—a non-biodegradable staple of traditional arrangements—for reusable or biodegradable alternatives like chicken wire or moss.
Even packaging is getting a green makeover. Customers are loving bouquets wrapped in recycled kraft paper or reusable cloth wraps, marrying beauty with conscience.
- Tech-Powered Convenience: Flower Service with Delivery
The rise of subscription-based flower services with delivery has made fresh blooms more accessible than ever. Whether you’re sending a one-time gift or scheduling weekly arrangements for your home, florists are leveraging technology to streamline the process. Apps and online platforms now allow customers to personalise their orders, track deliveries in real time, and even choose sustainable options—all from the comfort of their homes.
This digital convenience doesn’t come at the expense of artistry. Many services are collaborating with local florists to ensure that each bouquet reflects the quality and creativity of a hands-on florist.
- Dried and Preserved Flowers
What was once dismissed as a trend of the past has become a modern-day mainstay. Dried and preserved flowers are prized for their longevity, sustainability, and unique aesthetic. Pampas grass, eucalyptus, and preserved roses are especially popular, gracing homes and events with their muted tones and textures.
Arrangements often combine dried elements with fresh blooms, creating stunning hybrids that tell a story of old and new. These designs are versatile enough to fit minimalist interiors or lavish celebrations.
- Wild and Untamed Arrangements
Gone are the days of stiffly structured bouquets. Today’s arrangements are loose, organic, and full of movement. Inspired by the natural growth patterns of wildflowers, these designs often feature asymmetry and unexpected elements like fruit, branches, or herbs.
I love this shift toward a more natural aesthetic reflects a broader desire for authenticity and connection with nature. It’s a style that resonates in homes, weddings, and even corporate events.
- Personalised Floral Experiences
People are craving deeper connections with flowers. Workshops that teach bouquet-making or floral crown crafting have surged in popularity. Florists are also offering personalised consultations for everything from bespoke wedding florals to tailored flower subscription services.
Some flower services with delivery now allow you to include handwritten notes, custom vases, or even fragrance samples that complement the arrangement. These touches elevate flowers from a simple gift to an unforgettable experience.
- The Power of Bold Colour
While pastels have always had their place, 2024 is seeing a surge in bold, unapologetic colours. From deep magentas to electric yellows, vibrant hues are taking centre stage. Paired with textured greenery or monochromatic backdrops, these daring palettes make a powerful statement.
In Bloom and Beyond
The floristry industry is thriving with creativity and innovation, driven by a blend of tradition and modernity. Whether it’s the sustainable shift, the convenience of a flower service with delivery, or the artistry of untamed arrangements, there’s no shortage of inspiration.
For those of us who’ve worked in floristry, these trends are a testament to the enduring appeal of flowers. They remind us that no matter how much the world changes, the simple act of giving or receiving blooms never goes out of style.
Poppy Watt