Raising the Bar for Alcohol-Free Spirits: CleanCo and the New “Sobergasm” Cocktail.
The world of drinking has evolved, and CleanCo is leading the charge as the world’s leading independent alcohol-free spirit brand. Founded by Spencer Matthews, CleanCo has carved out a niche for those who want to savour the joy of a classic cocktail without the alcohol—and its latest innovation, the Sobergasm cocktail, is making waves.
Spencer Matthews, known for his charm and entrepreneurial spirit, founded CleanCo to address a glaring gap in the drinks market. After deciding to give up alcohol, Spencer found the available alternatives uninspiring: sugary sodas, plain water, or overly sweet “mocktails.”
“I missed the experience of a cheeky G&T or a hits-the-spot Margarita,” Spencer says. “But I didn’t want all the negatives that came with alcohol. Hence, CleanCo was born to provide a choice—delicious, refreshing cocktails you know and love, without the repercussions.”
This ethos has resonated with a global audience, particularly as more people embrace a sober-curious lifestyle or look for ways to celebrate without the need for alcohol.
In perfect timing for the festive season, CleanCo has revamped its range, launching a line of 0.0% ABV alcohol-free spirits, including gin, rum, whiskey, and tequila. This shift from 0.4% to 0.0% ABV ensures the drinks cater to everyone, including those abstaining from alcohol for personal or religious reasons.
They have also embraced sustainability with its new packaging. The bottles, while maintaining their signature hexagonal design, are now significantly lighter, reducing energy use and carbon emissions in production and transport.
At a recent press event Women Talking were introduced to their latest creation, the Sobergasm cocktail, that arrives with a bold message and a playful twist. Created in partnership with Lovehoney, the UK’s leading sexual wellness brand, the cocktail aims to spark meaningful conversations around alcohol, relationships, and sober living.
“The Sobergasm cocktail may be one of my favourite Clean Cocktails yet,” says Spencer. “It’s spicy, sweet, tangy, and fresh. We’ve tapped into the hot honey trend that’s everywhere in London right now and paired it with our Clean T tequila alternative. The result? A must-try for anyone who loves a Spicy Margarita but wants to ditch the hangover.”
How to Make a Sobergasm
Ingredients:
- 50ml CleanCo Clean T
- 25ml fresh lime juice
- 1 tbsp fresh orange juice
- 1 tbsp hot honey (e.g., Dr. Sting’s)
- Sea salt, chili flakes, and lime for garnish
Method:
- Combine lime juice, CleanCo Clean T, orange juice, and hot honey in a shaker with ice.
- Shake vigorously and pour into a prepared glass.
- For a chili-salt rim, mix sea salt and chili flakes on a plate. Rub a lime wedge along the rim of your glass and dip it in the mixture.
Serve with a lime wedge, and you’re ready to toast to a hangover-free evening.
So, whether you’re exploring sobriety, joining the sober-curious movement, or simply looking for a way to enjoy the festive season without the fuzz, CleanCo and its new Sobergasm cocktail have you covered. Cheers to a clearer tomorrow!
Poppy Watt