Make a Statement with BadHero – Glasses have been an on-trend fashion accessory for years. Whether they are tinted, full-spectrum polarisation or ‘Day to Night fades Bad Hero has got it covered with a high-end designer look to suit every outfit and every lifestyle.
BadHero is based in Manchester and co-founded by sister double act Clare and Katie Smith – who has more than 25 years of experience in the fashion industry. They took inspiration and expertise from Shafiq Haji, a qualified Dispensing Optician with more than 30 years in the optics industry.
Specialising in visual stress and cosmetic dispensing, Shafiq said the concept came to him when he spotted a gap in the market for high quality, stylish sunglasses that provide proper protection – without the designer price tag.
BadHero carries some interesting designs with a unique look and fashion feel at the forefront. Women Talking looked at the new DayToNight Fades glasses which have been specifically designed so wearers can enjoy their favourite look from sunrise to sunset.
The range features ten styles with transparent frames and five, UV protected tinted lenses that make a dull day brighter. They feature anti-glare technology that cuts dazzle and means there is no need to take them off – even if inside or during twilight hours.
Katie Smith, BadHero Co-Founder said, “Wearing DayToNightFades mean you can still look stylish in the evening – but the subtle tinting means you can still see your friends inside a venue day or night.”
Their category 2 tints allow people to seamlessly transition from beach to club without having to change their look or switch shades. The range comes in iCandy Pink, Paradise Blue, Sunset Orange, Blush Purple and Sunkissed Yellow.
With so much choice Women Talking opted for ‘Lucky Six’ one of the crystal-clear frames, which are designed to accentuate the colour of the different lens tints, allowing you to pick a different pair of shades to suit both mood and occasion, whilst still enjoying full UV400 eye and skincare protection. From Japanese origins, the hexagonal acetate frame is available in an array of colours.
We first spotted the new range on TV when the Islanders donned the specs to enjoy a special 70s themed party night.
The Core and Love Island collections feature Full Spectrum Polarisation – a technology that cuts out dazzle and glare in all directions.
As well as boasting polarised lenses, there is also a full range of lenses and tints available in a mood-boosting colour palette, contrasted with acetate frames in a wide spectrum of shapes. The styles come in unisex designs, as well as male and female-specific. Having tried the distinctive red Vienna glasses, they carry a unique style, colour and most certainly a statement look.
Aware of its responsibility to create a more sustainable fashion landscape, BadHero is the antithesis of throwaway fashion, and the brand is going above and beyond to make sure it is environmentally friendly. Those who get tired of their sunglasses can send their old pair back in a pre-paid envelope and receive a 50 per cent discount on a brand-new style of their choice. BadHero will then donate the old pair to charities that provide eyewear to those in need across developing countries.
Full credit is also available against new pair of sunglasses should the original model be lost, damaged or stolen, while the brand will also replace scratched lenses free of charge within 12 months of purchase.
All BadHero sunglasses boast UV400 protection, providing nearly 100 per cent protection from harmful ultraviolet light rays, blocking wavelengths up to 400 nanometres, including UVA and UVB rays.