Five Feel-Good Food Trends from Marks & Spencer to Watch in 2026 – Marks & Spencer has been part of British food culture for over 140 years, earning a reputation for quality, trust and innovation that generations have grown up with. From its humble beginnings in 1884 to becoming a pioneer of thoughtful, future-facing food, M&S continues to evolve alongside how we live, eat and care for our health.
As we head into 2026, M&S Food is championing a new era of feel-good eating — food that supports wellbeing without restriction, guilt or complexity. These five trends reflect not only what we want from food today, but how M&S continues to lead the way in making healthy choices delicious, accessible and enjoyable.
- Fibremaxxing & Nutrient Dense: Making Every Mouthful Count
Forget carb-cutting — 2026 is all about fibremaxxing, and M&S is leading the charge with its exciting new Nutrient Dense range. Designed by in-house chefs and nutritionists in consultation with the British Nutrition Foundation, these products are packed with fibre, vitamins and minerals, delivering more nutrients per calorie.
Currently, only 4% of us hit the recommended 30g of fibre per day, and fibremaxxing focuses on gently increasing intake through wholefoods like grains, seeds, fruit and vegetables — without overwhelming the body.
M&S Head of Food Innovation Annette Peters explains:
“We have challenged ourselves to make products that are denser in nutrients than calories, so every single mouthful is packed full of more of the nutrients we all need.”
Try this:
- Nutrient Dense Super Seeded Oaty Bread delivers an impressive 13g of fibre in just two slices, making it an easy daily swap that feels indulgent rather than restrictive.
- The Nutrient Dense H₅O Shot blends coconut water with ginger juice, fruit and vegetable fibres, sea moss and five botanicals — including panax ginseng and green cardamom — all verified by scientists at the Royal Botanic Gardens, Kew. With 4g of fibre per shot, it’s a powerful, convenient boost.
This range is particularly beneficial for those reducing food intake — including people using GLP-1 weight loss injections — helping bridge potential nutrient gaps in a practical, delicious way.
- Bio-Hacking: Small Changes, Big Impact
Bio-hacking doesn’t have to mean extreme routines or rigid rules. For M&S, it’s about simple, on-the-go additions that support everyday wellbeing — and they’ve made it incredibly easy to do just that.
Head of Product Claire Richardson says:
“Healthy eating should feel good, not hard — and with these ranges, it couldn’t be easier to hack your health.”
Our bio-hacking picks include:
- Cold Pressed Collagen Shot, combining cucumber, aloe vera and dragon fruit with bovine collagen peptides, hyaluronic acid, zinc and added vitamins.
- Collagen Balls, a mango, passionfruit and almond snack coated in coconut — high in zinc and a source of vitamin C.
- Cold Pressed Sea Moss Shot, featuring Irish Atlantic sea moss (a TikTok sensation with over 1.3 billion views), blended with coconut water, lime, ginger and apple to support iodine intake — something many UK diets lack.
These small but mighty products make supporting your health feel intuitive rather than intimidating.
- Protein for All: Everyday Fuel, Not Just Fitness Food
Protein is no longer reserved for gym enthusiasts. Increasingly, we understand its role in muscle maintenance, satiety and healthy ageing — at every life stage.
Over 70% of M&S customers are aware of high-protein diets, with many actively seeking protein-rich options that fit seamlessly into everyday life.
Protein heroes to try:
- The High Protein Shot, a chocolate-flavoured milk drink delivering 10g of protein for just 63 calories, plus magnesium — ideal post-exercise or mid-afternoon.
- High Protein Strawberry Matcha Overnight Oats, offering 20g of protein per pot, topped with strawberry high-protein yogurt and tapping into the matcha trend.
Its protein made accessible, enjoyable and relevant — exactly the M&S way.
- Gut Health: Supporting Your Body from the Inside Out
Gut health continues to dominate the wellness conversation, and for good reason. From digestion and immunity to mood and skin, our gut plays a far bigger role than we once realised.
M&S’s ever-popular Good Gut range has evolved alongside the science, now featuring the exclusive TriMarks™ Blend — a carefully formulated combination of fibre, live cultures and Plenibiotic.
Listen to your gut with:
- Good Gut Honey & Ginger Kefir Drink, packed with billions of live cultures, calcium and protein.
- Good Gut Gut Shot Multipack, delivering over 5 billion cultures from 14 strains per shot, making gut support as easy as a daily habit.
With searches for “Good Gut” up more than 400%, it’s clear this trend is here to stay — and M&S is setting the standard.
- Minimal Ingredients: Transparency Meets Taste
In an increasingly processed food landscape, many of us are craving simplicity. Around half of UK consumers now seek foods made with minimal, recognisable ingredients — and M&S’s Only Ingredients range answers that call beautifully.
M&S Product Development Director Kathryn Turner says:
“Imagine you were making your favourite supermarket basics at home, with ingredients you know and trust.”
Standout examples include:
- Only Ingredients Olive Oil Mayonnaise, made with just six ingredients, including olive oil, egg yolk and white wine vinegar.
- Only Ingredients Bran Flakes, made from only three ingredients — wholegrain wheat, barley malt extract and sea salt.
Familiar foods stripped back and done properly — with more additions like fish fingers, baked beans and biscuits on the way.
A Legacy of Trust, A Future of Feel-Good Food
What makes these trends truly resonate is the heritage behind them. Marks & Spencer has always understood that food isn’t just fuel — it’s comfort, connection and care. By combining innovation with integrity, M&S continues to lead the way in shaping how we eat now and in the future.
For 2026, the message is clear: healthy eating doesn’t need to feel restrictive or complicated. With M&S, it can be nourishing, joyful and rooted in everyday life — just as it always has been.
Poppy Watt