Badiani Turns 94 – And You Could Create Its Next Gelato Flavour. If you could create your very own gelato flavour, what would it be?
That’s the question Badiani is putting to gelato lovers across the UK as the iconic Florentine gelato brand prepares to celebrate its 94th birthday.
From 1st–25th September, Badiani is inviting the nation to get creative and come up with an original idea for its next best flavour. The most popular suggestion will then be transformed into real, authentic Florentine gelato by Badiani’s team of expert gelato makers.
And this isn’t just a competition where the winning idea disappears into the background. The new flavour will make its official debut in Badiani stores on 29th September, just in time to mark the brand’s 94th birthday.
The person behind the winning suggestion will also receive an entire 5kg pan of their very own gelato creation – enough to share with friends and family, or, if you’re particularly protective of your creation, to keep a supply of your dream flavour in the freezer at home.
Whether you have an indulgent combination in mind, want to recreate a nostalgic childhood favourite or fancy pairing together two completely unexpected flavours, Badiani is encouraging everyone to think outside the tub.
There’s more to play for
Everyone who submits a flavour idea will also be invited to unlock Badiani’s interactive birthday game.
There’s a 1-in-10 chance of winning an instant prize, with rewards including in-store discounts and complimentary Badiani treats such as gelato, coffee and more.
So, how does it work?
- GET CREATIVE
Submit your original idea for a brand-new Badiani gelato flavour online between 1st–25th September:
Submit your Badiani flavour idea
- UNLOCK THE BIRTHDAY GAME
Enter your email address to access Badiani’s interactive birthday game.
- PLAY TO WIN
Play for your chance to win an instant prize, with 1 in 10 entries winning.
- WATCH THE MENU
The winning flavour will be brought to life by Badiani and unveiled in-store on 29th September, ready for the public to discover and enjoy.
Nearly a century of gelato
Badiani’s story goes back almost a century. Founded in Florence in 1932, the brand has spent more than nine decades perfecting the art of gelato and has become synonymous with authentic Florentine gelato.
Its signature flavour, Buontalenti, is made simply with milk, cream, sugar and eggs. It pays tribute to Florentine inventor of gelato, Bernardo Buontalenti, and reflects Badiani’s belief that simplicity and quality are the keys to perfection.
Today, Badiani has 12 shops in London, six in Spain and four in Florence and Tuscany, as well as its first location in Paris, inside the Carrousel du Louvre.
There is also a focus on sustainability behind the scenes. Badiani’s production laboratory operates a zero water waste system, recycling water to power its machines, while the brand supports local suppliers wherever possible to help reduce transport and environmental impact.
Now, as Badiani approaches its 94th birthday, it is handing a little piece of its future over to its customers.
With just 25 days to submit your idea, the race is on. Your flavour could be the next one to join the Badiani menu.
Create Badiani’s next best flavour
About Badiani
Founded in Florence in 1932, Badiani has spent over nine decades perfecting the art of gelato.
The company’s signature flavour, Buontalenti – made simply with milk, cream, sugar and eggs – honours the Florentine inventor of gelato, Bernardo Buontalenti, and represents Badiani’s belief that simplicity and quality are the keys to perfection.
Badiani now has 12 shops in London, six in Spain, four in Florence and Tuscany, and has opened its first location in Paris, inside the Carrousel du Louvre.
Badiani’s production laboratory operates a zero water waste system, recycling water to power its machines. The brand also supports local suppliers wherever possible to reduce transport and environmental impact.
Website: Badiani
Poppy Watt