Super Lunches Just Got a Superhero Upgrade – There are certain brands you come across as a parent (or even just as someone who has packed a lunch in a hurry!) that instantly make you think, “Why didn’t this exist years ago?” And after seeing the new SUPERMAN™ by b.box collection at a recent press event, I can confidently say b.box is one of those brands.
I spotted the Superman range in person while attending a lovely lunch event at The Folly in the City of London, where journalists and influencers were invited to explore the latest launch from the Australian children’s feeding and hydration brand. It wasn’t just the bold Superman design that caught my eye (although it absolutely did) — it was the overall feel of the products. They were practical, cleverly designed, and genuinely exciting to look at… which is not something you can always say about lunchboxes.
And if you’ve ever tried to convince a child that a packed lunch is just as exciting as school dinners, you’ll know why that matters.
Superman Joins the b.box Super Team
The new SUPERMAN™ range is the latest addition to b.box’s limited-edition collaboration with Warner Bros., joining other beloved character collections such as:
It’s a brilliant concept because it combines something children already love (familiar characters and bold design) with something parents desperately need (products that actually work).
The Superman theme feels particularly fitting, bright, iconic, and instantly recognisable. And honestly, it’s hard not to smile when you see it. There’s something nostalgic about Superman too. He’s the original superhero, after all.
The range includes a strong selection of lunch and hydration essentials, designed for different ages and stages. Parents and children can choose from:
- Snackbox – with two compartments suitable for wet foods and whole fruit
- Mini lunchbox – featuring a flexi whole-fruit holder and sealed compartments for wet foods
- Large lunchbox – including a sandwich section, custom divider, and space for a gel cooling pack
- 600ml Tritan™ drink bottle – ergonomic triangular shape with angled straw and wide opening for ice
- 350ml insulated drink bottle – triple-layer insulation to keep drinks cold for 8 hours or warm for 6
- 690ml insulated flip top bottle – triple-layer insulation, flip-top lid, straw and carry handle
- Sippy cup – weighted straw so children can drink at any angle (a clever feature!)
- Silicone bib – rollable, portable, with a deep spill-catching pocket
It’s an impressive range, and what stood out to me is how much thought has gone into every detail. These are not “cute accessories”. They’re proper parenting tools with designs that actually make sense.
b.box products are built around solving those everyday frustrations. Their motto, “Problem: solved”, couldn’t be more accurate. Whether it’s compartments that seal properly, flexible fruit holders that stop bananas being squashed, or bottles that are genuinely easy for small hands to hold, every product seems to answer a specific parenting struggle.
And I think that’s why the brand feels so refreshing.
A Lunchbox Children Will Actually Be Proud Of
One of the things b.box does so well is strike the balance between functional and cool.
Because yes, parents want something leakproof and durable, but children want something that looks exciting, something they’ll proudly take out of their school bag.
The colours are vibrant without being overwhelming, the designs are bold but still stylish, and the overall finish feels premium. It’s the sort of lunchbox that makes children feel like they’ve got something special, rather than something purely practical.
And if it encourages them to eat what you’ve packed? Even better.
A Super Launch for a Growing UK Brand
This is also a significant moment for b.box, as it marks one of their first major launches since officially entering the UK market last year.
Originally founded in Australia by two mums, Dannielle Michaels and Monique Filer, the range was created with a simple mission: to make parenting easier through clever, functional design. It’s easy to see how that philosophy has helped the brand grow globally and it’s exciting to see UK families now discovering the range too.
Where to Buy the Range…
The SUPERMAN™ by b.box collection is available now via:
- uk.bbox.com
- Amazon
And if Superman isn’t your child’s superhero of choice, it’s worth checking out the other Warner Bros. ranges too that all offer the same clever design with a different character twist.
Final Thoughts: Practical, Fun and Surprisingly Inspiring
I didn’t expect to leave a press lunch thinking about lunchboxes… but here we are.
Seeing the SUPERMAN™ by b.box range reminded me that everyday products don’t have to be boring. They can be functional and joyful. They can make life easier while also adding a little bit of excitement to the daily routine.
And in the world of parenting, anything that makes mornings smoother and children happier is nothing short of super.
Poppy Watt