Mother of two, Grainne Kelly invented Bubblebum to meet a personal need; frequent travel between her native Ireland and England left her transporting bulky fixed booster seats back and forth on the plane because the car rental companies were not providing booster seats for her children. Grainne took her idea from concept to shelf in just 9 months.
Within months of setting up the business, Grainne, her husband and two sons Fintan (now 14) and Lorcan (now12) left their home in Northern Ireland to live in the US.
Whilst many business owners would have waited to break into the US marketplace, Grainne forged ahead. Her family immersed themselves in the culture in order to understand the market and get the product ready for certification US standards testing and certification. Grainne qualified as National Child Passenger Safety Technician and built the necessary relationships to launch the product into the US market. The product won the Insurance Institute for Highway Safety Best Bet Booster 2011, which resulted in major media exposure including the front page of USA Today and The Wall Street Journal.
For more information on Grainne Kelly and her products be sure to review our interview with her from earlier this year by clicking here.
For those of you with kids we have the perfect prize in the shape of the new BubbleBum booster in either Pink or Black and companion Sneck comfy travel pillow.
To enter all you need to do is answer the following question:
When did Grainne Kelly first found BubbleBum?
Send your answers to email@example.com ensuring you place the word BubbleBum in the subject header, also including your unique Women Talking username with the submission. Any entry without a valid username will not be accepted.
Please also be sure to tell us which colour BubbleBum booster seat you would prefer – Pink or Black – with your submission.
This competition has now closed and the winner will be announced soon after.
The editor’s decision is final and there are no cash alternatives.
George R Vaughan