Beauty Base - Eye Of Horus A Jewel Among Makeup

Eye Of Horus Gift Pack

The cult beauty brand Eye Of Horus launches in the UK following after success in Australia, New Zealand and the Philippines.

Poppy Watt couldn’t wait to get her hands on the new Eye Of Horus jewel amethyst goddess eye pencil, one of two bringing some on-trend colour into their Spring-Summer make-up collection.

Presented beautifully in elegant black and gold packaging this certainly looked the part, but does it pass the quality test too?  Oh yes! – The pencil is creamy and smooth to apply, with a good glide, which avoids pulling the delicate skin around the eyes. It contains exceptionally rich deep pigments for an intense amethyst colour, with a metallic glitter to add glamour. There’s a soft pad on the reverse end of your pencil, which is a smudging tip applicator allowing you to use as an eyeshadow or blend to soften the look of your liner.

The Eye of Horus Goddess Eye Pencil is waterproof and smudge proof. I found it long lasting once applied and conveniently simple to remove with my usual eye make up remover. Perfect for everyday use, the pencil can take your make-up from day to evening: from a fine line for a sleek daytime look to smoky eyes for evenings out.

As well as the jewel amethyst, Eye of Horus has also added a wonderful electric blue shade to their Goddess Eye Pencil range. The Lazuli Blue being a bold, vibrant colour that will help you create the ultimate blue smoky eye look.

TIP:  For a really sharp point place your wax pencil in fridge for a few hours and sharpen. For an alternative look, this gentle, non-irritating pencil looks fabulous applied on the waterline too.

Eye Of Horus was founded by a group of like-minded ladies. After recognising a gap in the market Holly Spierings joined forces with makeup artist and best friend Amy Lennane, big sister and beauty retail expert Nicole Spierings and business entrepreneur Heather Spierings to form the company. Their mission was to awaken the goddess in all of us and make women, no matter what age, feel beautiful.

The hero product, Eye of Horus Goddess Mascara is known for strengthening and lengthening lashes and is the brainchild of Holly Spierings. Sensitivity to eye makeup and brittle lashes inspired Spierings’ initial research. She discovered the answers lay with the ancient Egyptians who used wax-based makeup for beauty and protection. The Egyptians used the most precious waxes and oils in their iconic eye makeup.

Replicating this age-old formula the low irritant mascara is made of plant-based ingredients and waxes including carnauba, beeswax, rice bran candelilla and ancient Moringa oil, the precious and rare oil found in Tutankhamen’s tomb – it has over 1700 antioxidants and is renowned as a very effective natural conditioner for hair and skin.

The super gentle formula covers lashes beautifully, stays on all day, is smudge-proof, tear-proof and comes off in seconds. Removal is easy with a cloth warmed with water (which is awesome) as the heat melts the waxes; alternately use your usual eye makeup remover.

The girls use natural waxes and oils in all their iconic eye products to provide products that are long lasting, non-irritating, nourishing and great for sensitive eyes, avoiding the use of nasty chemicals. Their products are not tested on animals, Paraben Free, and contain as much natural content as possible, balancing organics with the highest effectiveness.

The Eye Of Horus range is positioned in a mid-range price bracket for affordability and include the Goddess Mascara, Goddess Eye Pencil, Eye Shadow Palette, liquid define liner and sharpening square.

TIP: To create a perfect, professional ‘wing’ with your Liquid Define Liner apply a piece of tape from corner of both eyes up diagonally to temple to guide the tip of the Liquid Define Liner for a perfect flick.

For more information about the range or to ask the girls for beauty advice visit www.eyeofhoruscosmetics.co.uk

Poppy Watt

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For your chance to win an Eye Of Horus Gift Pack containing the following:

Goddess Mascara / Liquid Define / Goddess Pencil / Compact Mirror / Cosmetic Sharpener / Microfibre Cleansing Cloth, all presented in a Black Mesh Purse.

Just answer the following question:

Name the colour of your favourite Goddess Pencil 

Send your answers to competitions@womentalking.co.uk ensuring you place the words Eye Of Horus in the subject header, also including your unique Women Talking username with the submission. This competition is only open to Women Talking subscribers and any entry without a valid username will not be accepted.

This competition has now closed.

There are no cash alternatives and the editor’s decision is final.