Emily’s Blaze Bike Light

Emily Brooke

With more and more commuters taking to the roads on two wheels, particularly as warmer weather approaches, being seen and keeping safe while on their bike is essential for anyone cycling on the busy roads.

At the current time 500,000 journeys are made by cyclists everyday and 75% of fatal or serious cycle related accidents occur in urban areas where a cyclist can so easily go unnoticed by car, van and lorry drivers.

The BLAZE Bike Light is a high quality front light. It combines bright, white LEDs of up to 100s lumens, with a green laser module in beautiful machined aluminium casings. It is fully waterproof and has rechargeable batteries.  Both the laser and the light have flashing mode and can be activated independently of each other. 

The unique green laser that takes the “being seen” aspect of cycle safety to the next level as it projects the symbol of a bike down onto the road ahead of the cyclist. The laser is adjustable, but ideally 5m in front is enough to increase the bike’s footprint and visibility on the roads. This highlights the passage of a cyclist through heavy traffic or along dark city roads and alerts drivers to their presence before its too late. The BLAZE Bike Light helps to tackle two serious causes of cycling fatalities – being caught in the blind spot, and vehicles turning across an unseen cyclist.

Before Emily came up with the idea of the BLAZE Bike Light she studied Maths, Physics, Chemistry and Further Maths at school, went on to study Physics at Oxford University but left to study Product Design at Brighton University.  After graduating top of her year Emily was awarded an entrepreneurial scholarship in America.  Emily’s BLAZE Bike Light concept was her final year project.

“After cycling from Lands End to John O’Groats for charity I got the biking bug pretty badly,” said Emily “I started my final year project at University deciding to tackle challenges for urban cyclists. Safety was by far and away the most prominent and after looking at the statistics of which accidents most commonly occur, it was the “side-sweeping” accident that was highlighted.  79% of cyclists hit are travelling straight ahead and a vehicle manoeuvres into them. This is the key fact I wanted to combat.

“It was then a case of cycling around town and thinking ‘that bus ahead of me can’t see me, if I was there (5 yards ahead) he could…  Ah!  I will project myself there…’ And the BLAZE Bike Light was born.

“Originally my light design only utilised the laser but after researching regulations that bike lights must adhere to I realised that a light combined with a laser would comply with regulations and be marketable.”  

Emily managed to get further support from Entrepreneur first and found her mentor Dave Easton to be a great motivator, always there pushing her in the right direction.  After interest grew, she formed her own company BLAZE Components.

Emily has been featured prominently in the Telegraph, BBC, Times, Mashable, and many other major media outlets.

“I was thrilled when I was recently asked to exhibit the BLAZE Bike Light on the One Show. Presenter Matt Baker went for a test ride on his bike and came back with a great big grin on his face exclaiming ‘Its amazing, I feel so much safer’. I was overjoyed.” 

For all you bike enthusiasts unfortunately the BLAZE Bike Light will not be available until autumn 2013, by which time there will be a rear light developed.  For more information and to register for updates visit http://www.blazecomponents.com

Anish Suren

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