Time for Change – It is not every day you change your watch. However, with timeless design, and long-lasting products companies such as Nordgreen are creating products that don’t require replacing every season, this, in turn, contributes to their sustainability journey, which is more important now than ever.
In terms of watches, as we know them today, with movements and hands, it all started with pocket watches. Notoriously prone to unreliability, due to the exposure to the elements, the watches could only reliably be kept safe from harm if carried securely in the pocket. Therefore, to fit comfortably into pockets, their shape evolved into the typical pocket watch shape, rounded, and flattened with no sharp edges.
Towards the end of the nineteenth century, wristwatches were first worn by military men when the importance of synchronising manoeuvres during the war was increasingly recognised. It was clear that using pocket watches while in the heat of battle or while mounted on a horse was impractical, so officers began to strap the watches to their wrist.
Although it was found that wearing watches on the wrist was much more effective than having them in the pocket, men continued to use pocket watches up until the early 20th century and it was the women that almost exclusively wore the wristwatches.
Today, although the number of people wearing watches, percentage-wise has decreased significantly they are favoured as an accessory and a form of expression rather than a time piece. We classify our watch as a piece of jewellery that enhances our style, personality, and appearance.
Women Talking has been looking at the Best Women’s Everyday Watches and found Nordgreen ticked the boxes. As a company, we respect their sustainable initiatives which include their carbon footprint awareness, sustainable packaging, responsible manufacturing and giving back programme.
It so transpires that Nordgreen is a typical Danish surname, combined from two words – ‘Nord’ and ‘Green.’ The “Nord” is characteristic of their Nordic identity. The “Green” embodies their commitment to their environment.
In the Nordic region, there’s a strong connection to nature and its ability to endure the challenges of time. There is an inherent responsibility to social and environmental causes to improve life for all. Sustainability is a way of life, creating useful and long-lasting solutions.
Their story began in 2017, with Nordgreen’s partners Pascar Sivam and Vasilij Brandt building a brand that is actionable toward sustainable practices while creating an aesthetically pleasing, and functional collection of designer timepieces. Nordgreen envisioned its collection with award-winning Chief Designer Jakob Wagner, who earned his acclaim by designing for Bang & Olufsen, Hay, B&B Italia, and Cappellini.
Their styles are sophisticated, attractive, and practical, with forward-thinking interchangeable strap options to enable you to personalise your watch in line with your lifestyle.
Nordgreen aligns its CSR initiatives through its ‘Giving Back Program’ to Nordic principles supporting the health, educational, and environmental challenges faced by their global community.
Their three great causes include:
HEALTH
Providing clean water.
They partnered with Water for Good so that when you purchase a watch, you will give two months of clean water to one person in the Central African Republic.
EDUCATION
Educating the future.
Nordgreen partnered with Pratham UK so that when you buy a watch, you will give one month of education to a child in India.
ENVIRONMENT
Protecting the rain forest.
Here they partnered with Cool Earth so that when you purchase a watch, you will preserve 50 sqm of rain forest in Latin America.
It is good to know that a company is going to extreme lengths to contribute to what really matters to our planet and those who live on it.
For more information visit noordgreen.com
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