Geraldine Bedford
Since 1998 cool baby clothes have been my passion both as a designer and a mum. I wanted to create a range of baby t-shirts that captured the popular culture iconography I grew up with.
The business has grown year on year and the collection can be purchased online or in over 100 boutiques worldwide. We are now selling over 20,000 garments per year. I think the collection has been successful as we offer a real alternative - our designs appeal to Mums and Dads and the kids love the funky colours and cool designs.