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A Thing For Bling
Pamela Harper
Theo's Famous Rings
Skulls and Serpents
White Gold Hair Ornament
Theo Fennell is one of today's premier design-led jewellers. The unique jewellery, timepieces and silverware are inspirational, with an individual style that blends the modern with the traditional, making every piece instantly recognisable.
Some of the most stylish people in the world are regular customers, among them . Sir Elton John and David Beckham and several of Theo Fennell Keys and Crosses have become iconic classics.
With over 28 years in fashion retailing and the wholesaling of luxury global brands, including Jaeger, Alfred Dunhill, Hermes, Escada and Burberry, Pamela’s pedigree is clearly second to none but what does she feel the Theo Fennell brand represents?“We are a design-led business with our customers needs very much at the core of our business model and consider ourselves to be the ultimate in distinctive and original British craftsmanship. Our clients know that whatever they want we can be relied upon to make it”.
Has the company changed over the years to appeal to a wider age range and do they appeal to mostly men or women?“We are very fortunate in having a diverse client base,” says Pamela, “young and old and from all walks of life. Theo has always been fascinated with skulls. We have been making them for years and they have become an icon for us.
“Theo has taken a step back from the company but he continues to work as a design consultant as well as an ambassador. He is heavily involved in the couture side of the business. We are so different to other jewellery houses because we have a quintessentially British quirkiness and originality.”With a wide celebrity following, including Elle Macpherson and Claudia Schiffer, is there a fine line between prestige and “bling”?
“We very much try to communicate our sense of humour, originality and great craftsmanship. Although out pieces are fun, making them is actually very serious and done with the utmost care. Also, unlike many companies in the luxury goods market, our founder and designer is very much alive and well and a significant figurehead. That gives us an advantage over some of our competitors.”What about family life; does being the head of a very public facing organisation bring pressures?
“I am married with a step family. My husband is a senior oncologist, runs his own clinic in Harley Street and works just as long hours as I do. My step family are all grown up although we try to see them as much as possible. I have several godchildren as well who I am very close to. It isn’t always easy but life is a balancing act!”Pamela is also aware that for a company to continue to grow and remain successful, it must not be afraid to adapt.
“There are clear challenges for the future and the current economic climate is making expansion more of a selective process. One of the main priorities is watches and there are plans to release a number of new and limited pieces over the coming year. With the luxury market becoming more exciting and more sophisticated, businesses have to be better aware of their consumer base. We are and want to remain innovators.“Theo Fennell is about more than just jewellery and silver. It is about the personal touch - a unique approach to every piece that passes through the workshops. The ultimate in luxury and indulgence and extraordinary imagination has created unrivalled and inspiring collections. Glamorous, yes. Dull, never!”
If you would like more information on the brand then visit their main website at www.theofennell.com.George R Vaughan
Mon, 11/24/2008 - 13:01 — George Vaughan
